The role of media in our society and its affects cannot be denied at all. Media started its role of entertainment and information but now days it is impossible to live without Internet, TV, Radio and newspaper and all other sources of media. The question that arises is that if the media is playing its role or not, media is doing the job what they were supposed to do or not.
The characters they present in cartoons for kids, in movies, dramas, shows and others programs designed for teenagers, adults and middle aged girls and guys are designed for their target audience and all these characters have perfect reason to exist in the viewers mind and life and have a real impact on their real lives. (And what that purpose is, you will have to figure it out yourself.) The impact of the characters that you love and are fan of has an impact in your life, think about it and analyze yourself. Songs were meant to be listened once, now they are listened and watched but what kind of content is mostly seen in video-songs? Now a little bit about the sexual content available over the internet: Every second, 48,258 Internet viewers are viewing pornography, 862 Internet users are typing adult search terms into search engines, and every 19 minutes, a new pornographic video is made in the United States 79% of youth unwanted exposure to pornography occurs in the home; 87% of university students polled have virtual sex mainly using Instant Messenger, webcam, and telephone; 80% of the images available over internet are sexually expilict.A question we need to ask ourselves, are we slaves, is our mind hijacked, are we all desperate? Were we supposed to be like this, don’t we have a purpose of this beautiful life; did our creator made us to live our life like this???? Media can play a very positive role in our life and they also can play with our life, which they are doing (no offense , most of them).